Monday, November 24, 2008

‘Twilight’ Box Office records

The pre-Thanksgiving weekend saw the dawn of a hit literary-based franchise in Twilight, instead of the continuation of a literary-based blockbuster series, since Harry Potter and the Half-Blood Prince's departure from the date to next summer. Between the openings of Twilight and Bolt and significant holdovers Quantum of Solace and Madagascar: Escape 2 Africa, the overall box office was up over the comparable pre-Thanksgiving timeframes from 2007 and 2006. However, it was down from 2005 when Harry Potter and the Goblet of Fire opened.
Living up to the hype, Twilight wooed a dreamy $69.6 million on approximately 6,000 screens at 3,419 locations, drawing more attendees than Interview with a Vampire's debut to claim the biggest vampire weekend on record. The opening for the $37 million book adaptation ranks as the fifth highest grossing of November, behind the three Harry Potter releases of the month and The Incredibles.
Emblematic of its fervent constituency, Twilight set records for opening weekend front-loadedness (among non-holiday, nationwide releases). More than half of the movie's weekend gross was posted on Friday alone, $36 million, and the Friday-to-Saturday drop was 41 percent, steeper than Sex and the City's 34 percent Friday-to-Saturday drop. According to distributor Summit Entertainment's exit polling, 75 percent of Twilight's audience was female and 55 percent was under 25 years old. The overall grade from moviegoer pollster CinemaScore was an "A-," same as Bolt, further indicating that the movie's gross pattern was driven more by a fan rush than word-of-mouth.
"There was a number thrown around that if everyone who bought the book saw the movie we would open to $50 million," said Richard Fay, President of Domestic Theatrical Distribution for Summit Entertainment. "What is somewhat surprising is that 45 percent [of the audience] was over 25. The young girls who supported the book passed it on to their moms, and we're trying to get the word out to the young boys." Mr. Fay described Twilight's appeal as "a good, clean, Romeo and Juliet love story that young girls—and boys as well—can relate to." "It's not over the top," he added. "It's believable for what it is. It's all about to the uncertainty of maturing and the decisions you have to make."
In a single weekend, Twilight out-grossed Summit's five previous releases combined, and the distributor/production company quickly announced that that the sequel, New Moon, is officially in the works. Summit also generated exposure for two of its upcoming major releases. Attached to Twilight were trailers for the special effects-laden thrillers Push, featuring Chris Evans and Dakota Fanning and opening Feb. 6, and Knowing, directed by Alex Proyas and starring Nicolas Cage, due Mar. 20.
Ranking third behind a deflated Quantum of Solace, Walt Disney Pictures' Bolt dashed in with $26.2 million on around 6,200 screens at 3,651 sites, a solid start considering it's the type of picture that fares well over Thanksgiving and the fact that movies with similar subject matter, like Underdog and Firehouse Dog, have packed much less bite. Despite recalling Buzz Lightyear from Toy Story, Bolt had to overcome its story set-up of a lost television dog star. Any hint of Hollywood navel-gazing tends to put a crimp on grosses and it's been years since there was a popular dog drama on TV, hampering credibility. Still, Bolt's opening was slightly higher than Disney's last non-Pixar animated feature, Meet the Robinsons.
"We always looked at this as a ten-day weekend," said Chris LeRoy, Disney's Senior Vice President General Sales Manager. "On Monday, 15 percent of kids will be out of school, and 53 percent by Wednesday." Mr. LeRoy did not believe that the recent release of Madagascar: Escape 2 Africa had much impact. "Twilight had more of an effect on us," he said. "It played to 10-14 year-olds as first choice, and I think Bolt will be their choice when they return to theaters over the holiday." Disney's research indicated that 52 percent of the audience was female, 60 percent was under 25, and 75 percent could be counted as parents and their children.
A major part of Bolt's marketing was 3-D. Launched with a record 982 3-D presentations, the picture made an estimated $10.3 million in the format, accounting for 39 percent of the $26.2 million weekend. The 3-D share was higher than Meet the Robinsons but lower than Journey to the Center of the Earth.

Friday, November 21, 2008

Taiwan film Kung Fu Dunk

Mandarian live action adventurous film Kung Fu Dunk is released in February 2008. It was directed by Taiwanese director Chu Yin-Ping and filmed in Taiwan and mainland China. The film is inspired by the Slam Dunk manga and anime series, and was previously titled Slam Dunk. The filming, however, conveyed a strong flavour of Hong Kong films, reminiscent of movies like Shaolin Soccer.
Lead Story
The film revolves around an orphaned boy called Fang Shi Jie (Jay Chou), who grew up in a kung fu school and becomes a talented basketball player. Shi Jie grew up at the Kung-Fu School. He practiced excellent Kung-Fu and is equipped with good skills. Every morning, he is used as a punchbag in a demonstration by the principal of the school. When he uses shaolin iron vest (iron shirt) technique, as to not feel the principal's punches,the principal makes him stay on the streets for one night without dinner. He demonstrates his incredible accuracy to a down-and-out hustler, Wang Li by throwing cans into a bin almost ten metres away. Wang tells him, that if he can throw a coin into his mouth from twenty metre's away, he would treat him to dinner. They go to a five star French restaurant, where Wang Li's daughter works, and eat leftovers. Li convinces Shi Jie to help them make some money for themsleves. After eating, they go to a Casino owned by one of Wang Li's old friend's son, Brother Hu. There, Shi Jie wins hundreds of dollars playing darts. The resulting fight causes thousands of dollars worth of damage. The next morning, before school starts, Bian Tao, the principal of Fireball University puts the principal of the kung fu school onto his paylist. Then, after a massive beating by Bian Tao's thugs, Shi Jie is expelled. The next night, Shi Jie is once again sitting on the park bench where he met Wang Li, who is still there. On the pretext of helping him search for his family, Wang Li invites him to play basketball at 'First University' as the new star of its basketball team. Meanwhile, Wang Li capitalizes on media interest in Shi-Jie to make money via interviews and news articles.
After joining the basketball team, Shi-Jie finds that Li-Li (Lily) (Charlene Choi) whom he had admired for a long time is the sister of Ting Wei (Bo-Lin Chen), the leader of the basketball team. Shi Jie is desperate to draw her attention. Therefore, he attempts to compete with Xiao Lan (Baron Chen), who is Li-Li's idol.
The competition between Shi Jie and Xiao Lan generates an unstable atmosphere within the team. After Ting Wei counsels Shi Jie, the basketball team becomes more unified. Meanwhile, he helped Shi Jie combine his foundation of Kung-Fu skills into basketball techniques, which in turn brings his skills into full play and helps the team win many rounds of the inter-varsity tournament.
By the time of the finals, the major competitor faced by Shi Jie and his team members is the team led by Li Tian. Li used to be on the First University basketball team alongside Ting Wei and Xiao Lan, but became arrogant and was lured to their competitor's camp. The competing team comprised of players who had been banned from all basketball games in Japan. The competing university also bribed the referee of the final game. Although Wang Li had enlisted the aid of Shi Jie's kung-fu teachers, the opposing team had put in place a number of measures to prevent First University from winning, up to and including injuring First University's star players Shi-Jie, Ting Wei and Xiao Lan. Thus, due to both unscrupulous fouls from the opposing team and the referee's biased decisions and outright interference by punching out the last ball that Shi Jie throws, First University is defeated. Unwilling to admit defeat to such unjust conditions, Shi Jie recalls a technique his first teacher had utilized, and manages to turn back the clock to the time just before Shi Jie is to make his last throw of the game. Given a second chance and instead of trying to make the same last throw which will be interfered by the referee again, Shi Jie decides to pass to Xiao Lan, who in turn dunks it into the basket. Eventually, First University wins fair and square.
After the game Shi Jie discovered that his dad is the richest man in Asia. He later visit the dad, and discover why he was abandoned. His dad insisted him on his trip to London. Later that night Shi Jie decided to stay with Wang li instead, who later insist him of something more than basketball, the Olympics.
Sequel
It has been widely reported that the sequel is on the way, and production has begun.

Kung Fu Dunk Official Trailer