Pyramid Saimira acquires Dimples Cine Advertising (Press cuttings)

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Pyramid Saimira plans IPO for content arm ...

Inimitable Growth continues…
Pyramid Saimira, a prominent pioneer in the entertainment arena has struck again with a big bang by embarking on western region. By acquiring dimples cine advertising it is building up a strong threshold in that region. Since bollywood is reckoning in terms of its growth in entertainment segment,to cash in on this growth trajectory a strategic alliance with dimples cine advertising is a preemptive approach.
DNA, one of the leading paper had come up with the report of Pyramid Saimira’s aggressive IPO plans to be executed in the month of December and had commended the initiative taken by Pyramid Saimira to strengthen its productions line, the report highly appreciated the efforts taken by Pyramid Saimira to synergies the TV content operation as well and take it to unimaginable levels at the earliest.
Pyramid Saimira plans IPO for content arm ...
(Nirmal John ,, Thursday, November 29, 2007 03:38 IST)
MUMBAI: Chennai-based Pyramid Saimira group is planning an IPO of its content production subsidiary Pyramid Saimira Productions, which is expected to raise around Rs 750 crore through this. The proceeds will then be invested to increase production of television content as well as for feature film production. P S Saminathan, MD, Pyramid Samira Theatre, said: “The papers for the IPO are being put together and we should be taking the next step in December.”
He added the company would be producing one multi-lingual film every year with a budget of Rs 150 crore. This film would then be distributed across various parts of the world in different languages. Announcement on the first such film is expected in January.
In terms of television content, the company, which currently produces around 2.5 hours of content daily will increase it to 24 hours of content eventually.
In a bid to expand its activities into Europe, the company is also planning to acquire a UK-based exhibitor through the leveraged buyout route. Saminathan indicated that talks were on for the transaction, which would possibly cost the company in the region of $100 million.
Pyramid is currently present in Malaysia, Singapore and the US besides India. It also has plans for a DVD rental chain, catering primarily to the Indian diaspora.
http://www.dnaindia.com/report.asp?newsid=1136111

Singapore airlines gets “Shivaji” rights to screen the film in their airplanes

Rajnikanth fans got yet another reason to cheer about the Tamil superstar as Singapore Airlines obtained exclusive rights for the in-flight screening of his latest blockbuster Sivaji — The Boss.
Singapore Airlines general manager (India) C.W. Foo said: "Screening of this blockbuster movie is a step forward in our strategy of localising our in-flight content for our Indian customers. This initiative would strengthen our Indian movie options and we are confident that it would make the journey more exciting and pleasurable. "This is the first time that the Singapore Airlines has purchased the rights of an Indian movie. The film will be screened on all its international flights from December 1," airlines manager, southern India, Bharat Mahadevan said. He said the rights had been purchased from Ayngaran International, a London-based company which had the distribution rights of the movie for the overseas market by offering "two times more than the normal rate."Mr Mahadevan said the exclusive rights were for three months, after which other airlines could also opt for the movie which would be screened for over two million passengers a month.

Tsai’s Malaysian movie banned because of “air pollution,…”scenes..!!

Sarawak-born director Tsai Ming-liang came home to make a film in Malaysia after 15 long years period.Now he is directed a film to screen here, but the National Censorship Board has banned it. Because Scenes of “street brawls, air pollution, poverty and menacing foreigners” as depicted in the film, were deemed to be bad for the image of Malaysia.
I Don’t Want to Sleep Alone, which was shot around Kuala Lumpur last year, stars Taiwanese actor Lee Kang-sheng and local newcomer Norman Atun. It tells about Hsiao-kang (Lee), a Taiwanese who was robbed and beaten in the streets of the city and rescued later by immigrant worker Rawang (Norman). The film premiered at the Venice International Film Festival last year and was also nominated for several Golden Horse awards in Taiwan, where Tsai is based. The film received a seven-minute standing ovation in Venice, said producer Leonard Tee.
“Everyone was moved and touched by the film. We wanted to share that glory with our fellow Malaysians.”
Tee said they received the censorship board’s letter on the ban on Feb 1 and an appeal has since been made. They expect a decision by this week. He said the board gave eight reasons for the ban, which included the depiction of Malaysians as cold-hearted as seen in scenes of local people beating up and deceiving foreign workers. Contacted in Taipei, Tsai said he was sad the film had been banned here.
“I’m Malaysian, so I do understand the sensitivities and rules and regulations in the country. And I have done my best to abide by them. “The film is not about Malaysia. The theme is about human relationship and the need for man to find love, warmth and someone they can depend on.” Tsai is currently promoting the film in Taiwan, where it is slated for release very soon. It will also be released in Japan at the end of the month, and then in Singapore and the United States.

Ang Lee Returns To Chinese Films

Lee is in Taiwan shooting his new film, a “spy thriller” called Lust, Caution with Tony Leung Chiu-wai (In the Mood for Love, Infernal Affairs). Of course, when I heard spy thriller, I had flashbacks to the old Chinese-language James Bond knockoffs of yesteryear like Angel with the Iron Fists and Interpol. Lee’s new film is likely to be considerably more serious (not too mention controversial), taking as its subject a “group of patriotic students who plot to assassinate the intelligence chief in the Japanese-backed Chinese government during the World War II era.”

Second Malaysian Film Festival

(Courtesy:Moviexclusic,Malysia)

Film festivals are in season or at Cathay at least. The Korean film festival paved the way with exciting choices showcasing works by rising director, Kim Ki-Duk (3-iron, Samaritan Girl) and one of Korea’s top grossing box-office hit, “Silmido”. This will be followed by “Adaptations” the Japanese film festival between September 28th to October 9th and now, between September 23rd-26th, Cathay proudly presents it’s 2nd Malaysian film festival. Word is, this might be followed by a French and a German film festival. Surely, the audience is being pampered with a slew of diverse films while we await the re-opening of the Picturehouse next January.On the evening of September 22nd, the Malaysian Film Festival was launched with a gala opening which was graced by His Excellency, Mr. S.R. Nathan, the President of Singapore. Coming off from last year’s festival, in which Yasmin Ahmad’s “Sepet” was the highlight, this year’s choice was “Gol and Gincu”. Though the festival might appear short, the line-up is pretty impressive with potential hits like “Sanctuary” and “Monday Morning Glory” being paired with renowned auteur, U-Wei Haji Sa’ari’s award-winning “Kaki Bakar” and “Buai Laju-Laju”.

The gala opening was also attended by Datuk Parameswaran, the Malaysian High Commissioner to Singapore and other dignitaries from Malaysia. The guest list also included Bernard Chauly, Nur Fazura, Sharifah Amani and Rafidah Abdullah, the director and cast of the premiering film. Also in attendance was the executive producer of the film, Marina Mahathir, the daughter of the former Prime Minister of Malaysia.The evening began with a traditional Malay dance followed by the arrival of the President. As he was being introduced to the cast, he was told that Sharifah Amani also starred in last year’s premiering film, “Sepet”. The President then quipped, “I enjoyed it [Sepet]” and Sharifah replied by saying that a sequel is in the works.

It was then announced that in addition to the re-opening of the Picturehouse, Cathay also intends to venture into Malaysia by opening a cinema there. Plans are also set in motion to have the first annual Singapore Film Festival in Kuala Lumpur next year. With this, the theatre industry was applauded for its efforts in having joint productions such as “Causeway” and “Separation 40” which just ended its run at the Esplanade to sold-out shows and will be performed in Kuala Lumpur next. A call for film-makers in both Singapore and Malaysia to collaborate on future film projects was made before the gala opening ended. The audience was then treated to the Singapore premiere of “Gol and Gincu”, which rounded off the day’s events.Cathay will continue to become a household name for its keen eye in picking out films that cater to a niche audience. And now, with staunch support towards the development of both the local and Malaysian film industry, this can only be a sign of good things to come for film lovers alike.

Boy loves girl. Girl loves boy. Girl gets too dependent on boy, boy breaks up with girl. Girl tries to win him back. The premise of the story seems like it’s all too familiar but Gol and Gincu scores, literally! First with Sepet, now with Gol and Gincu, there seems to be a rising trend. The Malaysian film industry is showing a knack for making movies that revolve around clichés but are presented in a personal form which allows the audience to feel and identify with both the story and characters.Gol and Gincu would vaguely remind one of the Iron Ladies, on their quest to success or even A League of Their Own, as said by director Bernard Chauly. While the prominent story arc is Putri’s (Nur Fazura) attempts to win back her futsal playing ex-boyfriend by playing the same sport, she is matched with characters like Zie (Rafidah Abdullah) who serves as a peer mentor and coach, Jiji (Sharifah Amani) who has problems at school and at home and the rest of the oddball cast who have their own share of issues. What strengthens a team is its dynamics and that’s exactly what the motley crew has. The matching of all the characters makes things believable and hits pretty close to home, drawing much giggles and laughter from the audience which included our President!The organizers of the Malaysian Film Festival have a keen eye for choosing the right movies. With such great choices to choose from, movie goers will be treated to a year round feast of movies. Let’s hope for an even greater festival next year!

Article & Collection by Srivenkat Bulemoni

Charlie Chaplin's "Tha Bank" comedy clips (Part-1)

American Box Office:"Beowulf" creating sensations

1. Beowulf $28.1Millions2.Bee Movie $14.3Millions
3.American Gangster $13.2Millions

4.Fred Claus $12Millions

5.Mr. Magorium's Wonder Emporium $10Millions

6.Dan in Real Life $4.5Millions

7.No Country for Old Men $3.1Millions

8.Lions for Lambs $2.9Millions

9.Saw IV $2.3Millions

10.Love in the Time of Cholera $2.1Millions

Srivenkat Bulemoni

PSTL Global footprints by acquiring US based "FunAsiA"

(Courtesy by Business Digest Daily News paper,kerala)(if you want's to see full image, please clik on image)

Red Carpet Film Ratings:For the week of November 21, 2007

(This post courtesy by Red Carpet Ratings)

Ratings for Movies Debuting in Theaters This Week:

AUGUST RUSH : Rating-PG

(for some thematic elements, mild violence and language)

ENCHANTED : Rating-PG

(for some scary images and mild innuendo)
HITMAN : Rating-R
(for strong bloody violence, language and some sexuality/nudity) I'M NOT THERE : Rating-R
(for language, some sexuality and nudity)

NINA'S HEAVENLY DELIGHTS : Rating-PG-13

(for some sexual content)

STARTING OUT IN THE EVENING :Rating-PG-13

(for sexual content, language and brief nudity)

STEPHEN KING'S THE MIST :Rating-R

(for violence, terror and gore, and language)

THIS CHRISTMAS :Rating-PG-13

(for comic sexual content and some violence)

RATINGS GUIDE

G : GENERAL AUDIENCES (All Ages Admitted)

PG : PARENTAL GUIDANCE SUGGESTED (Some Material May Not Be Suitable for Children)

PG-13 : PARENTS STRONGLY CAUTIONED (Some Material May Be Inappropriate for Children Under 13)

R : RESTRICTED (Under 17 Requires Accompanying Parent or Adult Guardian)

NC-17 : NO ONE 17 AND UNDER ADMITTED

Malay film "Don't look back" Exclusiv Trailer

‘We want to become a giant theatre chain globally’ :PSTL MD P.S.Saminathan

"We believe in taking risk. This is something we have communicated to all our stakeholders. We are not shy about it. We do leverage really high"

Mr P. S. Saminathan, Managing Director,

Pyramid Saimira Theatres Limited.

Pyramid Saimira Theatres Ltd (PSTL), which went public in late 2006, has almost overnight become a company that straddles multiple segments of the film world, from production to exhibition. It has done so by being unconventional from the sta rt, be it leasing old single-screen theatres to ramp up its screen presence or acquiring theatre chains overseas even as all other players remain focussed on domestic markets.
In an interview with Business Line, Mr P. S. Saminathan, Managing Director, PSTL, is unabashedly confident of the company’s prospects, although sceptics may still consider some of its targets ambitious, considering that PSTL is still in its early growth phase.

Excerpts from the interview:

Pyramid Saimira’s IPO in December 2006 raised funds for expansion and digitalisation of theatres across India. Now the company appears to have expanded far beyond film exhibition. What is your strategy?

Digitalisation was part of the agenda to agglomerate the theatre chain. Now, we have climbed up the value chain. We have become the largest exhibitor in India and we are possibly the third largest exhibitor in the world. We have almost eliminated the distribution segment and have become an exhibitor-cum-distributor. We have climbed up the value chain further by entering film production. Secondly, we are also expanding laterally. We operate out of the US, Malaysia and Singapore and are expanding into other countries as well. There is a geographical as well as a value chain spread.

How is the company structured? Do all your businesses come under the PSTL fold?
PSTL is engaged in film exhibition and is the holding company of Pyramid Saimira Production (PSPL) and Pyramid Saimira Entertainment (PSEL). PSPL produces films and TV content. Singapore-based PSEL is a content agglomeration unit. The model is akin to Eros International. Eros buys films and distributes it abroad. PSEL not only buys films and distributes them abroad but also buys Hollywood films and distributes them in the Asia-Pacific region. PSEL is a 100 per cent subsidiary of PSTL. PSPL is majority-owned by PSTL and the balance is held by some individuals and venture capitalists.

Your move into production, distribution and other areas have taken place at a tremendously fast pace. What resources do you have to execute these projects?

Fortunately, we have been profitable from the beginning. We entered at a time when the industry was on an upswing. Second, we raised Rs 400 crore on our convertible bond issue. Third, each of our units is raising funds, both debt and equity, independently and no longer rely on the parent companyPSTL. Our Singapore-based unit PSEL has raised capital and debt and our production unit Pyramid Saimira Production is going public. Now we have multiple entities. In Malaysia, we have Pyramid Saimira Malaysia. There we have a partner and we have raised some debt. We have an US-based company called Pyramid Saimira America. That will raise funds in the US for its expansion.

You straddle across production, distribution and exhibition and have set big targets across all three streams. Are you not spreading yourself too thin?

This company believes in taking risk. This is something we have communicated to all our stakeholders. We are not shy about it. We do leverage really high. In my view, the critical difference between this group and others is the speed with which we execute our projects.If you look at any company that has grown quickly in the last ten years, it is because of the speed of execution. It is not because they were structurally sound. Most of the companies be it Google, Jump TV, Reliance, Mittal group….each of their moves were independently not justifiable. They had a high-risk element. L. N. Mittal took over sick companies and made them profitable.

Reliance’s execution speed is flawless. We also believe in that speed. We need to ramp up very fast. That is the core focus.
We have reached a stage where we have become big. We are actually doubling in size every three months.
Today we have more than 500,000 seats. We are spread across five countries. We have 703 screens. We produced close to 38 films this year and we think only Paramount Studios and Universal Studios would have beaten this number. We have distributed over 90-100 films. We have started TV serial production.
We will beat Balaji Telefilms in the next one or two months in terms of hours of programming. We have targeted eight channels. Our focus is to go to niche areas and control everything. We will also enter Hindi genre in the satellite television market.
To an extent, we are not communicating this pace of growth. But every film in India has to pass through our hands, either at the production stage or at the distribution stage. We are present everywhere, so, without us, no film can be released at the exhibition stage.

How are you backed in terms of management bandwidth?

PSTL is one company that believes not just in taking business risks but in taking risks on people as well. We have a concept called network management in Tamil Nadu. We have removed the top management in TN. The divisional management is given the powers of the top management. And the powers are quite extensive. The Tamil Nadu division alone, on a year-on-year basis, will have a Rs 600 crore turnover. It spends Rs 400-500 crore. Everyday, it spends Rs 1.5-2 crore. Everyday, it adds a theatre. The growth necessitates some kind of innovation in management practices also.

What is your strategy of going international? Are not those markets already saturated with multiplexes?

Yes, but there is no focus on the Asian population. We have two goals. The first is to be a giant in Asia-Pacific. Here we do not focus on Indian films alone but on the respective region’s appetite. For instance, in Malaysia, we do not focus on Indian films but on Malay, Chinese, English, and so on. We want to become a giant theatre chain here, so that we can agglomerate Hollywood content here.
The second is to go abroad and focus on Indian films, and target Asian audiences in the western territory. There is no company that has, so far, focussed on the ground level. They have focussed on the middle level, that is, distribution. No one has built the required infrastructure.

We believe in ground level strength, and not on in trading alone. So we are building infrastructure so that we have a sustainable base.

What is the progress on the digitalisation front?

We have started digitalising. We have digitalised about 200-250 theatres. As a percentage of overall screens it is still low. We were not focussed on cost cutting. We are using digitalisation as an expansive mechanism. Digitalisation to me is like banks computerising their core banking operations. It is a technology solution that enables you to manage better. By 2009-10 most of the screens will be digitalised. Because by then we won’t be able to grow further. I cannot expand more than 1000-1200 screens in South India. The focus will then shift to quality, digitalisation, improving network, and so on.

How does your margin profile differ from other multiplex players? Most of the names are focussed on the premium end.

Our ticket admission rates are lower and we have not focussed on improving infrastructure and raising the admission rate. Those improvements will happen only in 2009. We will still want to have low-margin high value on the box office. But that does not mean we will have low margins in foods and beverages. F&B is a very high margin business.
It gives you 100-250 per cent margin even without fleecing the public. You go to a theatre expecting coffee to be expensive, and popcorn that is available for Rs 5 outside to be Rs 10 inside. Your price expectations are higher. So if we sell it for Rs 7.50, it will be seen as cheap.
We want people to see our F&B as an independent business. We want more footfalls. Our operating margins will always be less than 20 per cent for our theatre business.

What would the typical occupancy rates be?

In the first quarter it was about 44 per cent, and in second quarter, around 34 per cent.

Is it because it has been a good year for South Indian films?

No, not really. Honestly, whether a film is good or bad does not make a difference to us. This Diwali, every Pyramid theatre had a new film. Nearby theatres did not. That is because we distribute all films. We have effectively denied content to competition.

Interviewed by Shanthi Venkataraman, Business Line.

Exclusive Trailer of Malay film "BoA"(カン・ドンウォン BoA ボア )

"My first break": PSTL Chairman Natarajan

(To see full version please click on image)

Jessica Tan owns title "Miss Singapore Univerce-2007"

Our Chiolings were rooting for Tay Yi Ming but eventually Jessica Tan was crowned "Miss Singapore Univerce-2007" (and Miss Body Beautiful). Joey Fung was Miss Photogenic.

Bruce Wills daughter owns title "Miss Golden Globe-2008"

Photos from the Beverly Hilton Hotel press conference to announce Bruce Willis' 19-year-old daughter, Rumer Willis, will be the 2008 Miss Golden Globe.

Menjadi Rangkaian Teater India Pertama yang memasuki pasaran U.S.

Pyramid Saimira mengembangkan penerokaan sejagat dengan mengambil alih FunAsia yang berpangkalan di US

Menjadi Rangkaian Teater India Pertama yang memasuki pasaran U.S.

Chennai, 31 Oktober, 2007: Pyramid Saimira Theatre Limited, (NSE: PSTL, BSE: 532791 dan SGX: XS0306488890) syarikat rangkaian teater terbesar India, telah mengembangkan penerokaan sejagatnya dengan pengambilalihan FunAsia yang berpangkalan di Texas hari ini melalui anak syarikatnya, Pyramid Saimira Entertainment America, Inc., dan akan berpangkalan di luar Richardson, Texas. Pyramid Saimira merancang untuk memasang 60 skrin di US & Kanada sehingga akhir fiskal ini. Pyramid Saimira juga mengambil alih teater semasa dan jam pandu masa radio di Chicago dan masa radio di Houston. Pengambilalihan ini menjadikan jumlah keseluruhan skrin bawah tajuk rentang Pyramid Saimira kepada 703 seluruh dunia.

Kemasukan ke pasaran US ini membenarkan Kumpulan Pyramid Saimira untuk mengadakan pameran di seluruh dunia terutamanya di tempat tumpuan kehadiran penduduk India / Asia. Ia telah beroperasi melalui anak syarikat di Malaysia dan Singapura.

Menurut Mr. P.S. Saminathan, Pengarah Urusan, Pyramid Saimira Theatre Limited " 'Geografi adalah sejarah' sebagai mana kata mereka. Kami berbesar hati mencetuskan anjakan paradigma ini. Menurut Biro Banci U.S.(berdasarkan kepada 2000 penemuan), Orang Asia Selatan di Amerika Syarikat Melebihi 2.1 juta, menjadikan mereka kumpulan etnik U.S keenam terbesar yang terpelajar, Mewah ( Per kapita $64,000, 50 peratus lebih tinggi daripada pendapatan isi rumah median penduduk keseluruhan). Pyramid Saimira mempunyai rangka masa agresif bagi membawa nama FunAsiA dan konsep hiburan ke bandar raya utama U.S. dan Kanada. Konsep di sini bukan semata-mata pawagam tetapi ekosistem holistik”

FunAsiA kompleks terdiri daripada 17 skrin dengan 4,765 tempat duduk, kompleks Chicago yang telah ditambah oleh , Pyramid Saimira Entertainment America, Inc., akan mempunyai 6 skrin dengan kapasiti tempat duduk seramai 1,763. Di Texas, FunAsiA mengendalikan teater Bollywood di Irving dan Richardson, dan dua multipleks di Houston. Konsep FunAsiA adalah secara uniknya memenuhi citarasa orang Asia Selatan di Amerika Utara, yang terdiri daripada keturunan India, Pakistan, Nepal, Bangladesh dan Sri Lanka. Konsep Pyramid Saimira di USA bukan hanya hiburan skrin perfileman tetapi persekitaran seimbang termasuk gerai makanan, dewan Bankuet, dan mod tambahan media massa, seperti saluran radio dan Majalah Komuniti. Pyramid Saimira juga merancang untuk membuka Gerai Video di kompleks FunAsiA di Chicago, Texas dan di mana-mana sahaja yang menyokong pelan pengembangan. Khidmat penjodohan video ini membenarkan pasangan yang terpisah beribu batu jauhnya melihat dan bercakap sesama mereka.

Dr. Farrukh, John dan Shariq Hamid iaitu pengasas FunAsiA akan dihubungkan dengan Pyramid Saimira Entertainment America, Inc sebagai Penasihat Eksekutif, membantu Pyramid Saimira membawa konsep hiburan multimedia ke seluruh Amerika Syarikat dan Kanada.

Elara Capital Plc London bertindak sebagai penasihat kepada PSTL dalam menyempurnakan proses pengambilalihan.

Sorotan keputusan Q2 PYRAMID SAIMIRA:

Mencatat perolehan di Q2 sebanyak Rs.146 Crores
Pendapatan untuk 12 bulan pada fiskal sebelumnya (FY06-07) adalah Rs.164.31 crore
Keuntungan Selepas Cukai untuk Q2 (FY 07-08) adalah Rs 15.11 crore

PYRAMID SAIMIRA Theatre Limited, Syarikat Hiburan Multinasional Pertama India mencatat perolehan yang memberangsangkan sebanyak Rs.146 Crore, untuk suku tahunan kedua berakhir 30 September, 2007. Perolehan untuk tempoh 12 bulan pada fiskal sebelumnya (FY 2006 – 07) adalah sebanyak Rs.164.31 crores. Keuntungan bersih selepas cukai adalah Rs.15.11 crore untuk suku tahunan kedua 2007-08 berbanding PAT (Keuntungan Selepas Cukai) sebanyak Rs.13.4 crores untuk fiskal 2006 -07 terdahulu. Pihak Syarikat juga menambah 116 skrin baru untuk menayangkan wayang pada suku ini, menambah sehingga 487 skrin di seluruh negara. Pendapatan tahunan setiap saham berada pada 22. Kapasiti tempat duduk rangkaian bertambah kepada 3.23 Lakh dan rangkaian menyaksikan jumlah keseluruhan sebanyak 361.97 Lakh, dan purata pendapatan bagi setiap kemasukan adalah Rs. 39.83.

Syarikat mempunyai beberapa anak syarikat dalam pengeluaran Filem, pengedaran dan pameran antarabangsa yang tidak menyumbang kepada keputusan angka di atas.

Mengenai Pyramid Saimira

Syarikat milik awam (NSE: PSTL ; BSE: 532791; SGX:XS0306488890) dan berpangkalan di Chennai, India, Pyramid Saimira Theatre Ltd. Pada masa kini mengendalikan 44 multipleks beserta 703 skrin di seluruh India, Malaysia, Singapura, dan Amerika Utara. Syarikat merancang untuk mengandalikan 175 multipleks dengan 2,000 skrin di India sahaja menjelang 2010. Mengikut anggaran mereka sendiri, Pyramid Saimira tersenarai sebagai pengendali pawagam ketiga terbesar di dunia berdasarkan bilangan tempat duduk dan kemasukan hampir 435,000 tempat duduk sehingga Oktober 2007. Kemasukan untuk tempoh antara Julai dan Oktober 2007 adalah dianggarkan 53 juta.

Lebih maklumat boleh didapati di www.FunAsiA.net dan www.pstl.in.

PSTL's Kannada film 'AVVA' is completed

Brilliant woman director Kavitha Lankesh's 'Avva' based on the contents of her father P.Lankesh's novel 'Mussanje Katha Prasanga' has completed shooting in 34 days span of time. After 'Deveeri and Preethi Prema Pranaya' the film 'Avva' is the best one in my career says confident looking Kavitha Lankesh addressing the media recently. I was told that it is not possible to get in Madhu Ambat the cinematographer par excellence. I have been given complete cooperation by cinematographer Madhu Ambat and his suggestions added up to the quality of the film Kavitha replied to her detractors. The film 'Avva' at the re-recording stage will be having two separate cuts. The local cut will be of two hours and eighteen minutes and the international cut will be of 110 minutes duration. The sensuous kissing scene between Vijay and Smitha took eleven takes to get the perfection required for the screen remembers Kavitha. In the opening reel of the film the protagonist Rangavva played by Shruthi will deliver 11 bad words and that was given the censor permission even before shooting. After one day of shooting the former Karnataka home Minister M.P.Prakash was busy with the political developments in Karnataka and I had to replace his role. Siddaraj Kalyankar played the role what M.P.Prakash accepted disclosed the promising director Kavitha.'Avva' the debut film production of Pyramid Saimira Theatre Limited in Kannada has been made in a systematic way and company had the completion guarantee at the discussion level itself informed CEO of Pyramid Saimira Theatre Limited Bangalore branch Mr Somasekhar

Opening Pyramid Saimira’s Malaysia office by Dattosri Samivelu

Pyramid Saimira Theatre Chain distributed ‘Sivaji’ the movie that was produced at
a whopping and staggering budget. It has even distributed an all time classical movie ‘mozhi’ along with ‘periyar’. It has been operating very successfully in the following divisions-production, distribution and screening of movies and has made a strong footprint in Malaysia. A grand opening ceremony of our office took place recently, which has around 15 theatres.
The office consists of a small screen for screening of movies, three very spacious rooms for social gatherings and a cafeteria for employees, all these spread across 7,000 Sq.ft was thrown open by Public Welfare Minister and Malaysian Indian congress head Dattosri Samivelu. Pyramid Saimira’s Malaysian Head Vel Pari and operations in charge Chitra Lakshmanan garlanded Dattosri Samivelu and welcomed him.
Minister’s Datto.G.Palanivel, Datto Durai Singam, Dansri Vadivelu, Dansri Mahalingam, Datto Balakrishnan, Kamala Ganapathy, Vigneshwaran. Lotus Five Star organization’s Datto Duraisingam, Datto Ramalingam and Karunamoorthy along with Malayasia Vasudevan and members from Malaysian film fraternity participated in the opening ceremony.

Red Carpet Film Ratings for the week 31.10.2007

American Gangstar :Rating - R
(for violence, pervasive drug content and language, nudity and sexuality)
Bee Movie : Rating - PG
(for mild suggestive humor)

Darfur Now : Rating - PG
(for thematic material involving crimes against humanity)

Martian Child : Rating - PG
(for thematic elements and mild language)

RATINGS GUIDE
G : GENERAL AUDIENCES (All Ages Admitted)
PG : PARENTAL GUIDANCE SUGGESTED (Some Material May Not Be Suitable for Children) PG-13 : PARENTS STRONGLY CAUTIONED (Some Material May Be Inappropriate for Children Under 13)
R : RESTRICTED (Under 17 Requires Accompanying Parent or Adult Guardian)
NC-17 : NO ONE 17 AND UNDER ADMITTED

Brief profile about PSTL

We are glad to share the updated Profile in brief about our Pyramid Saimira Theatre Limited.

Our company is India's largest theatre chain company. It is in the business of film production, distribution and exhibition across four countries. It presently has more than 500 screens in India including 30 multiplexes, around 50 screens in Malaysia, 23 screens in USA and 4 screens in Singapore. In India it operates in Haryana, Maharashtra, Goa, Karnataka, Andhra Pradesh, Tamilnadu and Kerala.

As part of its film exhibition business, PSTL leases theatres from owners, takes over the physical management of theatres, improves the infrastructure and operate theatres in its own brand name. Likewise, it is managing more than 600 screens as of now with more than 6000 direct and indirect employees. Currently it has more than 5 million sq.ft. of property under management making it one of the largest property management company in India. The value of assets managed by Pyramid Group will exceed Rs. 2000 crs and this exhibits the trustworthiness and credibility of Pyramid Group in managing properties in transparent manner.

Pyramid Saimira Theatre Ltd is a public listed company in Bombay Stock Exchange and National Stock Exchange and its Bonds are listed in Singapore Stock Exchange.

The group companies of Pyramid Saimira includes –

a) Pyramid Saimira Theatre Ltd

b) Pyramid Saimira Entertainment Ltd., Singapore

c) Pyramid Saimira Production Ltd., India

d) Pyramid Saimira Entertainment America Inc., USA

e) Pyramid Saimira Theatre Chain (Malaysia) Sdn Bhd

Apart from the above, Pyramid Saimira Group is also in TV content production, out of Home Marketing and is a partner in various joint ventures across cinematic and realty sectors.

Pyramid Saimira Theatre Ltd – a part of Pyramid Saimira Group, has a turnover of Rs.161 crores during the year 06-07 and during the current year has already crossed Rs.250 crores for the first six months from April to September '07'. This company is primarily in the business of taking leases in India and manages the cinema, food courts and other business. It currently has more than 200 locations in Tamilnadu alone. PSTL, has invested over Rs.400 crores in this business.

Pyramid Saimira is the largest theatre chain company with proper Corporate Governance, Professional management and with the high level of integrity and credibility in managing various properties as exemplified by the number of property Pyrmaid Saimira manages.