Singapore airlines gets “Shivaji” rights to screen the film in their airplanes

Rajnikanth fans got yet another reason to cheer about the Tamil superstar as Singapore Airlines obtained exclusive rights for the in-flight screening of his latest blockbuster Sivaji — The Boss.
Singapore Airlines general manager (India) C.W. Foo said: "Screening of this blockbuster movie is a step forward in our strategy of localising our in-flight content for our Indian customers. This initiative would strengthen our Indian movie options and we are confident that it would make the journey more exciting and pleasurable. "This is the first time that the Singapore Airlines has purchased the rights of an Indian movie. The film will be screened on all its international flights from December 1," airlines manager, southern India, Bharat Mahadevan said. He said the rights had been purchased from Ayngaran International, a London-based company which had the distribution rights of the movie for the overseas market by offering "two times more than the normal rate."Mr Mahadevan said the exclusive rights were for three months, after which other airlines could also opt for the movie which would be screened for over two million passengers a month.